Since the 2010 FIFA Soccer World Cup, when the world’s spotlight shone on South Africa and its neighbours more than ever before, the impression people have of the country and its surrounds has improved. Visitors, and many viewers of the spectacle, realised that this growing country is more than just a 3rd world developing economy, and that the potential for business, functions and events is large.
Concerts have since taken off as some of the most successful international artists seek to extend their footprint into Africa; the region, with its jaw dropping scenery and intimate lodges, has proven quite a popular destination for celebrity engagements, weddings, and secret getaways; and major conferences, trade shows and exhibitions now count Johannesburg and Cape Town as an important stop over.
The conferencing and event industry is, however, not limited to just international shows, but has a very intimate side to it in Southern Africa too. There are countless spa, conference, lodge, and hotel combinations or packages all over the country, in the big cities, out into the wine lands, the garden route, and up into the eastern Lowveld near the Kruger National Park. Each province has its very own unique offering, and delegates can do business by day, while having a ton of relaxing options to indulge in too. The facilities in Southern African conferencing and event management are right on par with international standards, and were even enhanced by the build-up to the 2010 World Cup, with the construction and improvement of remarkable stadia, heritage sites, galleries, museums, and exhibition venues.